The addiction treatment business is fast becoming obsolete thanks to many government-operated facilities. The industry is highly competitive, and many rehab centers are going out of business because of poor marketing.
For a long time, rehab marketing was basically word of mouth, Pay per Click lead generation and treatment calls. Unfortunately, things have changed, and treatment facilities have to keep up with the times or lose business. By looking at these top 7 mistakes that most companies make, you can improve your rehab marketing plan leads and stay in business.
1. Lack of SEO knowledge
When people are looking for a rehab center, their first stop is Google, which gives them a list of treatment facilities near them. 75% of them don’t go past page one of Google, so if your center is not on page one; no one will ever see it. SEO knowledge is the key to ranking on Google’s page one and be seen by everyone.
2. Poor website structure
Your website is the digital face of the company, so it has to look good and be easy to read. You can tell nobody cares about the site when it has no social media share button, no testimonials, old blogs, poor call to action, and no Google map. Poor website structure can cost you many leads because it is not attracting people.
3. Lack of proper branding
Branding is the culture of your company and what emotions and connections it triggers in people. As part of the rehab marketing plan, you have to create a brand that people will associate with you. Think of how Coca-Cola triggers feelings of thirst and excitement.
4. Ignoring social media
There are currently 2.4 billion people on Facebook, over 260 million on Twitter, and even more on YouTube every single day. Ignoring social media as a marketing tool is business suicide because that is where everybody is.
5. Self-centered blogs
Out of the billions of people who read blog posts every day, not one of them wants to know what you do. People only read stuff that is beneficial to them. When your blog is full of stories of what you do, how you started, and all that boring stuff, no one will care. Write blogs that are educative and helpful to the reader when they are looking for help.
6. Fitting-in
All rehab centers follow a boring 12-step program and detox to treat addiction. Unfortunately, most people know that this approach rarely works. The best marketing approach would be trying something new and exciting that will work. Forget fitting in and stand out to get noticed.
7. Using one-off marketing
Paid leads may have worked in the past, but they can’t work forever. It’s essential to diversify your marketing plan leads and reach more people. Go to social media, email marketing, use blog posts, affiliate marketing, and even word of mouth. Rehab marketing requires excellent skills in SEO and Google analytics. You can hire a digital marketing company to help with the branding and getting organic results on search engines.
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