Australians love beer like they love their barbeques, but in recent years, there has been a dramatic shift in the brands from which people purchase Australian beer. Australians who are serious about their hops always prefer craft beer over anything. As a result, the craft beer industry in Australia has exploded magnanimously like anything.
What Exactly is Craft Beer?
Craft beer, as the name suggests, originated from processed beer that is usually brewed. This craft beer is made in a small or medium brewery without any aid from any mechanics. The name itself sounds very sophisticated and is more traditional. It is not mass-produced and readily available in the markets. The most popular brands usually run out of stock due to smaller-sized pegs. As the demand for craft beer is high, the struggle of brands to meet this demand is equally high.
Craft Beer vs Mass Produced Beer
- Appearance: The head-on mass-produced beers often disappear quickly after being poured into a glass, and they are typically a weak, watery yellow colour. Depending on the brew, craft beer comes in various hues, and the head gives it a clean appearance and flavour.
- Flavour profile: The flavour of mass-produced beers is often uniform. Craft beers concentrate on a distinct flavour profile that varies from batch to batch.
- Production: Less expensive ingredients go into the mass production of beer to lower the cost of finished products. Craft beer is only made in smaller volumes and with particular, hand-selected ingredients.
Beer-loving entrepreneurs are certainly building empires by investing in small breweries. Even restaurants in Australia are introducing freshly brewed craft beer to meet their customer’s passion and also making their in-house microbreweries. Craft beer is also available online; this way, it is cheap and reaches many people, but nothing can replace drinking craft beer at the venue itself.
Popular Craft Beers in Australia
Craft beer started as a small venture but now has become a household name and is available to all citizens across the country. Success stories of every craft beer are popping out, and more and more brands will emerge soon. Craft beer is a tough market competition open to trying something aristocratic and unique. However, as a large population in Australia adore craft beer, new craft beer brands are also on the rise. Weekends are the best for Australians who purchase a fresh glass of craft beer from their favourite business.
The Rising Trend of Craft Beer in Australia
Do you know how craft beer initially evolved? It grew from beer lovers who dabbled different flavours in their home brew kits, adding spice, alcohol, and other similar substances. Since then, the Australian craft beer market has grown tremendously as more and more people want to drink this new sophisticated beer. The net worth of this craft beer industry is $160 million. IBIS predicts the growth of the craft beer industry by 5% in the upcoming five years.
Future of Craft Beer in Australia
The development of microbreweries will continue to grow as long as the market matures and the consumers want sophisticated, creative, and varied offerings. However, since the competition is very high, there might be a challenge for all the independent brewers as the leveraged position of the Australian beer distributors of supermarket chains. This growth can be accelerated further when the tax breaks for craft breweries eventually develop in Australia.
Export Potential of Craft Beer in Australia
As stated earlier, the craft beer industry has grown considerably in Australia. But unfortunately, this industry has fewer exports at the moment. The first reason is that craft beer is produced in smaller batches and cannot produce enough quantity to meet the export demand. In Europe and the United States, the local markets that produce craft beer pose tough competition, which makes export difficult.
Conclusion
Craft beer started small, gained popularity, and today is one of the most growing industries in the Australian market. It’s an excellent opportunity for small businesses that trade in beer. Among Australian beer, craft beer is one of the most popular options. Craft beer has a unique taste and is also very sophisticated. As more and more Australians started liking it, craft beer culture became one of Australia’s most popular beer cultures.
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